Simplify

At Singlebrook, our company mantra is SIMPLIFY. Here are a few ideas that can help you simplify your web site and maximize your success.

SIMPLIFY for your Staff:

Integrate those databases. Let them talk to each other. Why manually export/import or re-enter the data multiple times when database integration can make this process instantaneous? Start by counting up all your all your databases. What information is duplicated or moved between them? How often is this taking place? What is the cost on the organization in terms of productivity and moral?

Upgrade your software. Lets face it. Web based software has come a very long way in the last 10 years. New software is easier to use, less costly to develop, and more secure. Is now the right time to replace or update some of that legacy software? Quite likely the answer is yes. And when the costs, both in terms of administration and development are counted, you may find the ROI is quicker than you expected. What legacy software should be replaced at your organization?

Use a content management system (CMS) for your web site (if you haven't already). This will make your site simple to edit and update. Also, fresh content gives visitors a reason to return to your site frequently and improves your Search Engine Optimization (SEO).  (Your ranking in google will improve and your site will be easier to find in searches.)

SIMPLIFY for your Site Visitors:

Make sure that your site has a strong and simple call to action. For instance, if you want viewers to register or sign up for a white paper or newsletter, make that link prominent on your homepage. Remember: if the site is too cluttered, your viewer is less likely to respond to the call to action and you may miss the opportunity to follow up with them.

Optimize for Search Engines. Your site should be easy for search engines and thus, potential clients to find your site. Search Engine Optimization (SEO) involves adjusting the content and coding in your site so that you can improve your rankings and make it easier for people to find your site.

A good web site should be easy to navigate. Menu designs should be simple and intuitive and the navigation should prioritize the call to action or other parts of your site that you want your viewers to visit first. Make sure that you are guiding the viewer through the site in the way that is most effective for your organization. You can use tools like Google Analytics to see how visitors are currently navigating your site and get ideas about how to improve their user experience and guide them towards your goals.